WE ARE NOT JUST FASHION.
WE ARE MINUS ONE
Fashion over comfort or comfort over fashion?
Why not choose both?
Minus One is the sweet spot
where you don’t need to adjust to your pants, your pants adjust to your versatile lifestyle.
Minus One the brand was conceived from one single word: Comfort. Every aspect of our Chinos are specifically designed and produced to provide you with ultimate daylong comfort.
So, come and fall in love with us while staying in your comfort zone.
Fashion + innovation
Minus One is all about simple ideas executed smartly. So, from our
elasticated waistband to reusable packaging box and several unique
innovations in the pipeline, we aim to always be different from the
25% of all apparels produced end up in landfills every year.
We don't provide clothes that will go to waste in a year's time. All our
products are designed for long-term use. Embrace the #Minus1lifestyle to
truly make an impact on apparel sustainability by reducing wastage and encouraging long-lasting, minimal wardrobes.
Pledge for farmers
A forever initiative, by minus One
Minus One focuses on creating a sustainable, circular economy, where every stakeholder of the brand is taken care of.
To support our main suppliers, i.e. Vidarbha Cotton farmers, we provide Rs. 25 from every unit sold by Minus 1, to support their farming equipment needs.